https://www.truestorypdx.com/blog daily 0.75 2024-05-15 https://www.truestorypdx.com/blog/after-the-layoff monthly 0.5 2023-05-31 https://www.truestorypdx.com/blog/why-you-need-more-voices-in-the-room monthly 0.5 2023-05-11 https://www.truestorypdx.com/blog/content-with-ai-content-jmcpe monthly 0.5 2023-03-02 https://www.truestorypdx.com/blog/content-with-ai-content monthly 0.5 2023-03-02 https://www.truestorypdx.com/blog/the-view-from-here-ai monthly 0.5 2023-02-06 https://www.truestorypdx.com/blog/fat-cat-days-are-over monthly 0.5 2023-01-19 https://www.truestorypdx.com/blog/back-from-the-dead monthly 0.5 2023-01-10 https://www.truestorypdx.com/blog/blog-post-title-one-2z7c8 monthly 0.5 2023-01-20 https://www.truestorypdx.com/blog/blog-post-title-one-2z7c8-r5bw4 monthly 0.5 2022-05-13 https://www.truestorypdx.com/blog/blog-post-title-one-2z7c8-4spxk monthly 0.5 2023-01-20 https://www.truestorypdx.com/blog/blog-post-title-one-2z7c8-4spxk-fam5k monthly 0.5 2023-01-20 https://www.truestorypdx.com/blog/blog-post-title-one-2z7c8-4spxk-fam5k-pkanx monthly 0.5 2023-01-20 https://www.truestorypdx.com/blog/blog-post-title-one-2z7c8-4spxk-fam5k-pkanx-w9576 monthly 0.5 2023-03-16 https://www.truestorypdx.com/blog/blog-post-title-one-2z7c8-4spxk-fam5k-pkanx-w9576-tp63y monthly 0.5 2023-01-20 https://www.truestorypdx.com/home-old daily 0.75 2024-05-14 https://images.squarespace-cdn.com/content/v1/6216db1174e6485e93e2ee46/edeff781-4a72-4244-9c5c-c189744630ce/SECTION_06a.jpg Home-old - CASE STUDY An infusion of capital. MEETING THE CHALLENGE OF RAPID GROWTH https://images.squarespace-cdn.com/content/v1/6216db1174e6485e93e2ee46/763aa5b4-27ad-4ae9-9891-8d5d317f38b0/SegraInteriors-276.jpg Home-old - CASE STUDY A merger of two very different cultures. HARNESSING THE PARTNERSHIP POTENTIAL https://images.squarespace-cdn.com/content/v1/6216db1174e6485e93e2ee46/9e03f585-83ee-42b0-9ee3-9891aff23e32/Netcraft_03.jpg Home-old - CASE STUDY A complex technology. SIMPLIFYING THE BRAND TO ADVANCE THE COMPANY MISSION https://www.truestorypdx.com/work-old daily 0.75 2024-05-14 https://images.squarespace-cdn.com/content/v1/6216db1174e6485e93e2ee46/0adc71c3-3446-4b1d-95a1-db60de0004ea/Segra_WORK_Image%40144.jpg WORK-OLD - Make it stand out A merger of two very different cultures. Two telecom companies decided to merge. Together, they’d be one of the largest networks on the Eastern Seaboard. The potential was great, but so was the challenge. READ THE CASE STUDY https://images.squarespace-cdn.com/content/v1/6216db1174e6485e93e2ee46/5181a308-45b3-4b99-b1de-78056ba1a7d0/Snapshot_WYNDHAM%40144.jpg WORK-OLD - Make it stand out WYNDHAM HOTELS & RESORTS Led a brand refresh to create a broader brand umbrella for all Wyndham brands. Updated the corporate logo, then created new brand guide with key graphics and messaging. https://images.squarespace-cdn.com/content/v1/6216db1174e6485e93e2ee46/20224e7d-290e-4beb-97eb-705b2d114c0d/Snapshot_NIKE+2021_2%40144.jpg WORK-OLD - Make it stand out NIKE EXECUTIVE TRAINING Led the creation of materials for an executive training event. This project helped leaders plan for disaster scenarios while learning how to make quick business decisions. https://images.squarespace-cdn.com/content/v1/6216db1174e6485e93e2ee46/43577663-f4cf-4ff1-9b93-097a080e241a/Snapshot_US+SOCCER%40144.jpg WORK-OLD - Make it stand out US SOCCER Led the logo design for the men’s and women’s national team. Designed to stand the test of time, this logo was introduced at a World Cup event and then used across multiple platforms. https://images.squarespace-cdn.com/content/v1/6216db1174e6485e93e2ee46/7eaa50c6-13d7-4aa7-b23c-167e39d14884/DataDx_WORK_Image%40144.jpg WORK-OLD - Make it stand out The launch of a medical analytics startup. The founder of this startup brought us on to create a brand that would be about more than numbers. The result? A brand that has set the company on a path to an IPO. READ THE CASE STUDY https://images.squarespace-cdn.com/content/v1/6216db1174e6485e93e2ee46/0155ec6f-ac25-43c4-914f-bb504049c39a/Snapshot_PLAY%40144.jpg WORK-OLD - Make it stand out PLAY OUTDOORS Launched and created a brand platform, ID system, marketing plan, corporate website, store signage, and multi-media campaign for this start-up, e-retail company. https://images.squarespace-cdn.com/content/v1/6216db1174e6485e93e2ee46/8468364c-342a-4e73-9e88-ada3b6094a79/Snapshot_BEAN%40144.jpg WORK-OLD - Make it stand out BETTER BEAN Launched and creative-directed a full identity “re-boot.” Project included immersive workshops as well as creation of logo, graphics, product names, and a revolutionary packaging system. https://images.squarespace-cdn.com/content/v1/6216db1174e6485e93e2ee46/97ec4330-bba9-4ba1-a00f-f17160f7786c/Snapshot_REEBOK%40144.jpg WORK-OLD - Make it stand out REEBOK CLASSICS Creative-directed a multi-media and retail campaign for Reebok Classic, a product line that brought back retro styles and helped re-position the company in the marketplace. https://images.squarespace-cdn.com/content/v1/6216db1174e6485e93e2ee46/dc14ba3c-ec44-489d-b69a-1b8dbb302ecb/Perlo_WORK_Image%40300.jpg WORK-OLD - Make it stand out A complete leadership transition. A dominant player in the Northwest construction industry, the owners of Perlo Construction tasked True Story with helping onboard a new leadership team. READ THE CASE STUDY https://images.squarespace-cdn.com/content/v1/6216db1174e6485e93e2ee46/acdc6f60-4df6-41fb-a137-7dd79ec8e833/Snapshot_JOINERY%40144.jpg WORK-OLD - Make it stand out THE JOINERY Revamped entire brand system in close collaboration with leadership team. The project included several immersive workshops to ensure all stakeholders supported the new direction. https://images.squarespace-cdn.com/content/v1/6216db1174e6485e93e2ee46/e09cae3b-e250-47ee-b602-8f8e8287a91e/Snapshot_ADIDAS+SS1%40144.jpg WORK-OLD - Make it stand out adidas NBA SUPERSTAR COLLECTION Creative-directed this billboard and advertising campaign in support of adidas’s launch of classic shoes that was rolled out for 30 NBA teams in key markets. https://www.truestorypdx.com/case-study-perlo daily 0.75 2025-01-08 https://images.squarespace-cdn.com/content/v1/6216db1174e6485e93e2ee46/7c59baf4-dcc7-45ce-a49d-6a4a36794c13/Snapshot_PERLO_WALLS%40144.jpg Case Study_PERLO https://images.squarespace-cdn.com/content/v1/6216db1174e6485e93e2ee46/3680dd22-113f-40da-a7c7-0b44e23ac5c1/Snapshot_PERLO_Handbook%40144.png Case Study_PERLO - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6216db1174e6485e93e2ee46/62184bd6-968d-4d4d-b12d-6832b15c9da2/Snapshot_PERLO_WEB%40144.jpg Case Study_PERLO https://images.squarespace-cdn.com/content/v1/6216db1174e6485e93e2ee46/037eef74-bfb6-426a-a08b-5c8499a23e37/Snapshot_PERLO_Shoot%40144.png Case Study_PERLO - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6216db1174e6485e93e2ee46/3189fb1f-8c43-4bc7-964f-23ebabdeaa1a/2019_10_PERLO_CANBYLOCATION_NIKON_+1789.jpg Case Study_PERLO - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.truestorypdx.com/case-study-datadx daily 0.75 2023-11-27 https://images.squarespace-cdn.com/content/v1/6216db1174e6485e93e2ee46/d896ae94-d77e-462f-957b-f330b0d71ed5/Snapshot_DATADX_BRAND+PLATFORM%40144.jpg Case Study_DATA DX - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6216db1174e6485e93e2ee46/4b7fbf62-6afe-4df4-a077-e42dec908acf/01_inside+spread_perspective.jpg Case Study_DATA DX - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6216db1174e6485e93e2ee46/c03af6a8-2549-4850-937f-8589c2465b36/Snapshot_DATADX_LOGO-01.jpg Case Study_DATA DX https://images.squarespace-cdn.com/content/v1/6216db1174e6485e93e2ee46/487b29a3-74b4-4e2d-ac31-a858b46b1dd1/Snapshot_DATADX_WEB-01.jpg Case Study_DATA DX https://images.squarespace-cdn.com/content/v1/6216db1174e6485e93e2ee46/2a2fe72b-39dd-4890-a55e-6da6e2d993ad/Snapshot_DATADX_MARQUAM%40144.jpg Case Study_DATA DX - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6216db1174e6485e93e2ee46/65c0aaf1-f72f-4fe3-841c-8389e21ae113/datadx-screen-example-2.jpg Case Study_DATA DX - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.truestorypdx.com/contact daily 0.75 2024-05-15 https://www.truestorypdx.com/case-study-segra daily 0.75 2024-05-15 https://images.squarespace-cdn.com/content/v1/6216db1174e6485e93e2ee46/cfa1fa11-d476-4c39-b3b2-a8e979bfa90d/Snapshot_SEGRA_BRAND+GUIDE%40144.jpg Case Study_SEGRA - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6216db1174e6485e93e2ee46/359121a9-ed3e-49d8-8293-87d599ab579d/Snapshot_SEGRA_BILLBOARD%40144.jpg Case Study_SEGRA https://images.squarespace-cdn.com/content/v1/6216db1174e6485e93e2ee46/24930c99-151e-4de5-97f7-c4d310f89fb1/Poster+Mock-Up+SEGRA.jpg Case Study_SEGRA - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6216db1174e6485e93e2ee46/c5743a2b-13fa-4820-a09f-edfc9e78339c/Snapshot_SEGRA_WEB_BIG_4.png Case Study_SEGRA https://images.squarespace-cdn.com/content/v1/6216db1174e6485e93e2ee46/5aa7a900-eab9-47d1-8ba9-e85d3f3d7ee3/Snapshot_SEGRA_HQ+1%40144.jpg Case Study_SEGRA - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6216db1174e6485e93e2ee46/59ef017a-6e13-4f00-83ff-f0bf29ad8f40/SegraInteriors-148.jpg Case Study_SEGRA - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.truestorypdx.com/approach-1 daily 0.75 2023-03-02 https://images.squarespace-cdn.com/content/v1/6216db1174e6485e93e2ee46/b5fa5d8c-1b68-41d0-b092-80ebbdfd3475/Build%2C+Create%2C+Make+DIAGRAM.png APPROACH (OLD) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.truestorypdx.com/about daily 0.75 2024-05-15 https://images.squarespace-cdn.com/content/v1/6216db1174e6485e93e2ee46/cf9c2373-92f2-4686-9d5f-8abc265b30dd/Sydney+Joyner.jpg ABOUT - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6216db1174e6485e93e2ee46/61ae2099-f611-4ba5-9213-886829309d7b/Elicia_ABOUT%40144.jpg ABOUT - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6216db1174e6485e93e2ee46/3f8f079b-8b9f-42d0-8912-f89e42754c56/Michael_ABOUT%40144.jpg ABOUT - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.truestorypdx.com/case-study-savvymoney daily 0.75 2024-05-15 https://images.squarespace-cdn.com/content/v1/6216db1174e6485e93e2ee46/71c5e3b0-e831-4e5a-9d4d-874754464840/savvy_MOCK-UPS_SECTION_01a.jpg https://images.squarespace-cdn.com/content/v1/6216db1174e6485e93e2ee46/ca535aff-8c7b-440a-8242-ea313bc54b27/savvy_MOCK-UPS_SECTION_01b.jpg https://images.squarespace-cdn.com/content/v1/6216db1174e6485e93e2ee46/3939d268-2ac0-4680-a019-8582f72b04f3/WORKSHOP-IMAGES.gif https://images.squarespace-cdn.com/content/v1/6216db1174e6485e93e2ee46/9f03284a-a609-457e-8213-5a84529a4ee9/WORKSHOP-WORDS.gif https://images.squarespace-cdn.com/content/v1/6216db1174e6485e93e2ee46/3fc8ae8d-2501-4f6b-90f7-b20e661add04/savvy_MOCK-UPS_SECTION_03a.jpg https://images.squarespace-cdn.com/content/v1/6216db1174e6485e93e2ee46/90defec1-cc34-4aba-a7e7-ff7c2c3f17e1/SECTION_03b.png https://images.squarespace-cdn.com/content/v1/6216db1174e6485e93e2ee46/66861e0a-6610-4281-8539-19ae979de371/ICONS.gif https://images.squarespace-cdn.com/content/v1/6216db1174e6485e93e2ee46/20fff861-d020-4255-8999-75120fbe7c1f/SECTION_06b.png https://images.squarespace-cdn.com/content/v1/6216db1174e6485e93e2ee46/d05260c3-9c60-4ecc-b3cd-a7607b918421/SECTION_06a.png https://images.squarespace-cdn.com/content/v1/6216db1174e6485e93e2ee46/8a2e54ec-4907-48ba-803d-f98e89923be0/savvy_NOTEBOOK.jpg https://images.squarespace-cdn.com/content/v1/6216db1174e6485e93e2ee46/60ed1d99-d27d-4937-88c8-6d8d58372323/SECTION_08a.png https://images.squarespace-cdn.com/content/v1/6216db1174e6485e93e2ee46/93997ca5-2546-4867-847d-ab071c1e2b6f/SECTION_07a.png https://images.squarespace-cdn.com/content/v1/6216db1174e6485e93e2ee46/dacff8d6-b5ad-4516-b063-854d4c98b7c3/FANS.gif https://images.squarespace-cdn.com/content/v1/6216db1174e6485e93e2ee46/49c73cbf-0423-40cf-94ff-5aae6089bee9/Seamless+Intergration.gif Case Study_SAVVYMONEY - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6216db1174e6485e93e2ee46/81788ea5-a3b8-44ef-9130-d1e35e6940b1/Loans+Offers.gif Case Study_SAVVYMONEY - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6216db1174e6485e93e2ee46/d6be4e54-60c8-4723-be3b-349eef3fad19/Artboard+1_PRODUCT.png https://www.truestorypdx.com/case-study-netcraft daily 0.75 2023-11-17 https://images.squarespace-cdn.com/content/v1/6216db1174e6485e93e2ee46/bcfd6818-40e0-40c9-8897-c35920ba9e43/netcraft_MOCK-UPS_Netcraft_ASSETS-6.png https://images.squarespace-cdn.com/content/v1/6216db1174e6485e93e2ee46/761bf489-ce3f-497b-99ea-f8d7f99ba525/netcraft_MOCK-UPS_Netcraft_ASSETS-3.png https://images.squarespace-cdn.com/content/v1/6216db1174e6485e93e2ee46/23b47adc-3411-4fe4-b637-db41dc283efe/Netcraft_13.jpg https://images.squarespace-cdn.com/content/v1/6216db1174e6485e93e2ee46/3d0f51d0-d45f-47f3-a24f-2880d76ca25e/netcraft_iStock-1331943843.jpg https://images.squarespace-cdn.com/content/v1/6216db1174e6485e93e2ee46/a031021b-3ec4-453b-9806-752e4a0976a8/netcraft_MOCK-UPS_Netcraft_ASSETS-11.png https://images.squarespace-cdn.com/content/v1/6216db1174e6485e93e2ee46/3ea8776f-b2ba-448a-b531-ce69dfb824d3/netcraft_MOCK-UPS.png https://images.squarespace-cdn.com/content/v1/6216db1174e6485e93e2ee46/8046441d-0b17-4359-a8c2-30c285412f10/netcraft_MOCK-UPS_Netcraft_ASSETS-8.png https://images.squarespace-cdn.com/content/v1/6216db1174e6485e93e2ee46/8132edc0-f44c-4227-9f54-f57c982927f5/netcraft_MOCK-UPS_Netcraft_ASSETS-9.png https://www.truestorypdx.com/home daily 1.0 2024-05-15 https://images.squarespace-cdn.com/content/v1/6216db1174e6485e93e2ee46/a958a5c4-f74e-4406-84eb-ee8c37bed6e7/Snapshot_PERLO_WALLS%40144.jpg Home - A complete leadership transition. A complete leadership transition. A dominant player in the Northwest construction industry, the owners of Perlo Construction tasked True Story with helping onboard a new leadership team. READ THE CASE STUDY https://images.squarespace-cdn.com/content/v1/6216db1174e6485e93e2ee46/7d6e93b3-a528-4475-8964-f56a991b8530/Act1-Segra-Sept2019-011.jpg Home - A merger of two very different cultures. A merger of two very different cultures. Two telecom companies decided to merge. Together, they’d be one of the largest networks on the Eastern Seaboard. The potential was great, but so was the challenge. READ THE CASE STUDY https://images.squarespace-cdn.com/content/v1/6216db1174e6485e93e2ee46/edeff781-4a72-4244-9c5c-c189744630ce/SECTION_06a.jpg Home - Under pressure to grow quickly. The launch of a medical analytics startup. The founder of this startup brought us on to create a brand that would be about more than numbers. The result? A brand that has set the company on a path to an IPO. READ THE CASE STUDY https://www.truestorypdx.com/work daily 0.75 2024-05-15 https://images.squarespace-cdn.com/content/v1/6216db1174e6485e93e2ee46/edeff781-4a72-4244-9c5c-c189744630ce/SECTION_06a.jpg WORK - Under pressure to grow quickly. The launch of a medical analytics startup. The founder of this startup brought us on to create a brand that would be about more than numbers. The result? A brand that has set the company on a path to an IPO. READ THE CASE STUDY https://images.squarespace-cdn.com/content/v1/6216db1174e6485e93e2ee46/a958a5c4-f74e-4406-84eb-ee8c37bed6e7/Snapshot_PERLO_WALLS%40144.jpg WORK - A complete leadership transition. A complete leadership transition. A dominant player in the Northwest construction industry, the owners of Perlo Construction tasked True Story with helping onboard a new leadership team. READ THE CASE STUDY https://images.squarespace-cdn.com/content/v1/6216db1174e6485e93e2ee46/7d6e93b3-a528-4475-8964-f56a991b8530/Act1-Segra-Sept2019-011.jpg WORK - A merger of two very different cultures. A merger of two very different cultures. Two telecom companies decided to merge. Together, they’d be one of the largest networks on the Eastern Seaboard. The potential was great, but so was the challenge. READ THE CASE STUDY